Website Traffic : What It Is and How to Boost It with SEO

Introduction

Struggling to drive more website traffic to your landing page even though you already implementing SEO? This article might give you some insight into it. Suppose you opened up a bookstore around the corner of your street. You packed all of the shelves and racks with books of various genres. Book lovers are gathering in your store. They are going through and buying books. Now, what will be your next goal? To increase your customer base, correct? In order to get more customers, you’ll need to analyze your business; and more importantly your customers as well as your potential customers.

You got it right! In the scenario above, your website is your bookstore, and the book lovers, as well as customers, are your website traffic. Getting steady traffic is tough. Especially when you are running a new website. You need to figure out your genres straight, i.e. what your internet site’s primary niche is. Then you’ll want to search for the substances that are missing from the websites as well as the content of your potential competitors. You’ll also need to find out the strategies and materials your potential competitors use to be afoot in the race. Next, you’ll need to come up with the ingredients missing in their content and in their websites and make better content. You need to make content consisting of what they are missing and what makes their content great. This step is the heart of the overall operation. After that, once you find success with this strategy, you can play by your playbook. Here the goal is to be the better version of your competitor. Once you achieve the goal, you need to focus on how you can be the better version of yourself. And finally, you have to take the necessary steps to defend your crown. Maintaining your website’s operations smoothly without violating any rules, following all the terms and conditions properly will do it.

Getting website traffic for your website, you can attempt different but thoroughly effective approaches. They are:

• Implementing Search Engine Optimization tools and techniques on your website (Will break down furthermore in this article)
• Non-SEO tools and techniques

Implementing Search Engine Optimization

Search engine optimization is the way to gain website traffic just as books are the main ingredients of a book shop. Search engine optimization, often abbreviated SEO, is the practice of content optimization for both individuals (potential clients/customers) and online databases. Proper SEO implementation can result in increased website traffic as well as higher-quality website traffic for your business. The objective is not simply to drive traffic to your website. It is to attract the appropriate audience—individuals who are prone to shop your products and/or spend in your amenities.

Google and other search engines drive website traffic to the site. Besides, businesses that employ effective, proven SEO methods and techniques often will outperform those that depend exclusively on keyword assimilation in their material.

SEO types

The operation of SEO can be achieved by working on, working with as well as working outside the website. SEO can be classified into three distinctive types and they are below:

A.      Technical SEO
B.      On-page SEO
C.      Off-page SEO

	Technical SEO	On-Page SEO	Off-Page SEO
Definition	Backend websites as well as server optimizations are the main focus.	Frontend website optimization is the main focus.	Things that happen outside of the website are the main focus.
Example	Sitemaps, mobile-friendliness, search engine indexing, etc.	The title tag, meta descriptions, post SEO, page SEO, etc.	Do-follow and no-follow backlinks, social media backlinks, etc.

A. Technical SEO

Consider Technical SEO as the space for your book shop. Technical SEO refers to the way you’ve configured specific components of your website in order for them to be indexed on the web. It basically covers all of the tidbits, details as well as creating and optimizing your XML sitemap. Google requires sitemaps to locate and index all of your web pages. If you’re concerned about your site’s ranking (and if you’re reading this, you probably are), this is something that simply cannot be overlooked. Technical SEO is crucial as it prevents the site from being improperly indexed. If this occurs, Google, Internet Explorer, Bing, Facebook, and other search engines will be unable to determine the optimal time to display your site on search results.  A terrible building, slow load response time, and odd redirects can get you in trouble with Search engines nowadays. If these technical SEO problems aren’t fixed, they could hurt your search engine ranking as well as website traffic from other sources. Provided that the leading search results get more than half of the clicks, a drop in your ranking could hurt your business.

Some notable technical SEO practices are discussed below:

1. Verify Domain Ownership

When you say you own something, you need to show that it is yours. Since verified owners possess access to classified Search Engine data for a site, they can change a site’s appearance as well as actions on Search On google as well as other Google properties. This is why Search Console needs to examine the owner of a site. If you can prove that you own something, you can give other people full or limited access to the thing.

2. Configure Google Analytics

It’s not possible to make the right decisions if you don’t have the right information. Google Analytics is a free marketing analytics tool that lets you see how many people are visiting your site, who they are, and how they are using it. You can also see how they interact with your site and what they think about it. For beginners, our detailed guide will show you how to set up and use the tool. It also shows you which reports you will find the most useful. One thing is for sure: You can’t run a successful SEO strategy without it. You will also need to connect Google Analytics and Google Search Console so that you can import data from the other two programs into Google Analytics.

3. Build Your XML Sitemap and Optimize It

Google requires sitemaps in order to discover as well as index all your web pages. Fortunately, developing an XML sitemap is straightforward. If you use WordPress, you can generate one using one of the many free WordPress plugins available, such as Yoast or even Google XML Sitemaps. Once the sitemap is created, offer it to Google through the Search Console. To do so, sign in to the Google Search Console account & browse to Sitemaps, click “Add a new sitemap” just before clicking “Submit.”

4. Internal Link Optimization

A hyperlink that points towards another webpage on the same website is referred to as an internal link. While internal links do not have the same ranking impact as backlinks, they are critical for search engines to understand your website’s information hierarchy and for creating an SEO-friendly website. Therefore, what is the simplest method for optimizing your site’s internal links? Moz suggests using explanatory keywords through anchor text that provide context for the keywords targeted by the source page.

5. Improve The Speed Of Your Site

The pace of your site is important. If your site is very sluggish as well as takes a lot of time to interact, Google will give your site a small penalty and not show it to people. Since if your content is the best on the subject, but your website does not load quickly, it will not position as well. It is indeed a technical SEO thing that you can’t afford to forget. Use any of these free tools to check your site’s speed.

• Google PageSpeed Insights
• Pingdom
• GTMetrix

If your site takes much longer to load, it might have a big effect on how users feel. People who want their websites to load quickly should follow these instructions.

• A good rule of thumb is to keep the load time under 200ms.
• According to Yahoo, if you enable compression on your website, you can cut the size of HTML and CSS files by 50 to 70 percent and speed up your site a lot.
• It’s important to make your site’s images look good. Use file formats like JPG in most of your posts. Use a tool such as TinyPNG to lessen the original size of the pictures even more, and then save them.
• The first thing you should do is enable browser caching. This lets you store some data on the computer of a visitor, so they may not have to allow time for it all to load each time they appear back on the website.

6. Locate And Repair Damaged Links On Your Website

Broken links are not only bad for SEO, but they can also degrade the user engagement on your webpage. You don’t need any of your audience to be directed toward a “404 Not Found” page. That simply creates a negative first impression, as well as the visitor, may never come back to your site. This is why you should regularly check your site for broken links and correct them as they appear. If your webpage is powered by WordPress, there is a simple solution to this issue. Simply download the available Broken Link Checker plugin. Once activated, the plugin will check your entire website for broken links every 72 hours. When the plugin discovers 404 errors on your webpage, you’ll be notified via email so you can fix them as soon as possible.

 7. SSL Application

Transfer of data over HTTP is no longer encrypted, making it easy for third-party hackers to steal your data. The only solution is to relocate or move your website to HTTPS. HTTPS uses a safe certificate to create a secure connection, ensuring the legitimacy of your site. The elaboration of SSL is Secure Socket Layer. It is used to ensure the reliability and security of credit card information, data, and sign-in credentials. When a user inputs data into the site, the SSL certificate implies that the data exchanged between the browser and the webserver remains private. Being secure is beneficial to both the SEO as well as the users. Google now considers SSL certificates to be part of the search engine ranking algorithm, so proper implementation can help you rank higher on results pages. The first step is to determine what kind of SSL certificate you require. If you work in a more regulated industry, such as finance, you may be required to meet certain requirements. After you’ve decided on the type of certificate you want, you can buy this from GlobalSign, DigiCert, and SSL.com. If your website is built on HubSpot or WordPress, you will receive the SSL certificate for free.

8. Markup for Schema

Schema markup is another thing to think about when it comes to technical SEO. When Google looks at your HTML code, it looks for data snippets and other types of structured data which appear on your pages. It helps search engines give rich snippets regarding your page to people who search for it. With schema markup, your ranking won’t get better, but it will help you get more clicks on your ads. So, how would you add schema markup to your site? But it can be hard if you attempt to do it by hand. When you use schema generator tools, the whole process will be much easier. Furthermore, WordPress users can download the Yoast plugin which will help users add structured data to the posts for each other.

9. Find Long-Tail Keywords

If you don’t use long-tail keywords in your keyword strategy, it really isn’t a keyword approach at all. In fact, lengthy keywords, even though they aren’t as popular as head terms, have a better reach. It’s possible to use the keyword wizard tool that helps you find long-tail words. The tool will show you a list of keywords in which you can change the match kinds by broad, phrase, precise, or keyword phrase. You just need to enter your primary keyword and choose your country.

10. Incorporate Structured Data

Since Google creates even more semantic data, structured data markup is becoming more important. As a rule, people who don’t use structured data need to start now. People, businesses in the area, places, reviews, institutions, and many more can be organized in a variety of ways with the Schema.org language. You can use structured data to make your natural search results stand out on the SERPs. In the instance below, you can see both the evaluation stars as well as the price that helps.

B. On-page SEO

On-page SEO is like in-store facilities in a bookstore. On-page SEO of web pages and contents of your site gains website traffic as drinking water and seating arrangements improve your customer satisfaction. On-page SEO, alternatively referred to as on-site SEO, is a process that optimizes your content so that it ranks well. On-page SEO optimizes your content in a variety of ways, including the title, meta descriptions, internal links, and outbound links. By implementing on-page SEO, we ensure that the content on our web pages meets Google’s ranking criteria and easily ranks in the Google SERPs (Search Engines Result Page). Then, from the visitors who come to your blogs or websites, you may receive between 50% and 60% organic website traffic. However, this is contingent upon your on-page SEO strategy, which ensures that you have included relevant keywords in your post and included the appropriate meta tags, allowing search engines to easily determine the topic of your post. is the best way to optimize specific website pages in an attempt to improve their search engine rankings and generate more relevant website traffic. Some great On-Page SEO tips are mentioned here.

1. Enhance the Meta Descriptions

It can be seen on the search results page (SERPS). About 200 characters should be used, and also every page should have its own unique writings. If you want to promote your page and get people to click the link instead of one of the many links, this is your chance. Often, Google doesn’t show the meta description that you write. Instead, they use an automatically generated description that they think is better for the searcher. The most essential meta description optimization pointers to remember are as follow:

• Use your own words instead of ones that are made up. The best thing to do is not to use auto-generated descriptions that don’t always make sense. And although Google may not use the description, it’s always a good idea not to use them.
• Introduce the target keywords to the paragraph: Introduce your target key phrases to the meta description to make them more appealing to people who search for them. Google still shows the search terms in both places.

2. Enhance the Page Titles

Each page should have a distinctive name that both search results and people can use to figure out what the post is about. This will help both. “Beginner’s SEO tactics” is a way better title for a page instead of “index.html”. Some more pointers are below.

• When you give titles to your pages, put keywords in the front. As much as possible, try to put your target keywords at the start of your page title. There is no need to cross the line as well as start filling your text with words. If you can’t start with a keyword, then it’s not the end of civilization at all. There is no need to worry about making sure that the target word is in the title.

• No need to put your web address in the title as this is added by Google. You could use 60 characters to describe the page in a way that is correct. As long as you have a well-known brand that people can recognize, it’s okay to put the domain in the headline.

3. Produce High-Quality Content

When it comes to SEO, you should always keep in mind that when you are doing SEO, you are indeed promoting your content. So, what kind of content is good? Content that is high-quality has the following traits:

• Posts, text, photos, video content, presentations, infographics, commentary, and other types of original content should be used. There will be no imitations or rewrites of other articles. Because the contents must be exclusive to your site. If you have already put it on another site, that’s not decent for your webpage (unless you specify the canonical tag correctly).
• Content that has text elements – Write text to go along with your non-text content. You must add text if you add video clips on the site. Add images and try to explain what they are all about in words.
• The kind of content which is useful – Don’t publish information for the sake of just posting. Before you post, double-check what will appear on your blog. A lot of people don’t want to read posts that aren’t well-thought-out, and neither do internet sites. It has been shown that long articles are better at getting people to read them than short ones.
• If you write about a certain subject or answer a question, ensure what you compose is legitimate and covers both sides of a story. Make sure your content meets the searcher’s needs, as well as the other things on this list. First, you need to know what kind of content people want to see when they search for something on your site.

4. Perform Both Internal And External Linking

Good site architecture is made by linking back to an earlier article. It also gives the pages you’re linking to an extra boost in SEO. Also, you’re giving your readers the chance to see even more blog posts, which is great. Do not be afraid to connect to your competitors as well, as long as the hyperlinks are beneficial as well as indicate “ripe” high-quality websites that are good for people to visit. There are already links to Entrepreneur and other websites in this article, but only because they’re pertinent to this content and the reader will benefit from them. They also make a contextual connection between both domains.

5. Consistently Post With Proper URL

When it gets to how often you blog, users must take note that new content can have a big impact on your rankings. This is because Search engines always look for new pages on the web to index. Check to see if you maintain your substance up to date. You must also consider the quantity as there is nothing more important than how many posts you have on your site.

Publishing 2 to 4 times a week is the best way to get the most website traffic and conversions. Per the data, researchers have seen from a lot of different studies.

A “relevant” URL format means that its URL is readable and understandable. The URL is written down with the title of the post on the internet. Your URL is a vital piece of the web page because it is used, referred to, read by, and so on by every single thing that can get to it. So, it must be good enough to get readers’ as well as search engines’ attention.

6. Perform Image Tag Optimization

Optimizing your ALT tag equates to optimizing your SEO; the phrases contained in the ALT are taken into account when ranking for search engines; this attribute aids Google in contextualizing your content. The importance of universal research is growing. Therefore, referencing your photographs on search engines becomes critical for visibility, which might result in visits to the website via Google Image search, for illustration. The ALT attribute is read aloud by the visually impaired screen reader. This is the content that will be displayed if your page becomes unresponsive due to an issue, which indicates that this is meant to convey to the user what must be discovered rather than this image.

C. Off-Page SEO

The technique is like ad campaigning for the bookstore in the local newspaper. Although it has nothing to do directly with the website, Off-page SEO works to fetch traffic. Off-page SEO is a term for all informal SEO-related activities aimed at boosting a website’s visibility on the internet that takes place away from the site itself. Off-page optimization can be identified as the process by which a website’s ranking on a page of google is improved. These variables operate independently of the web pages. The publisher has no direct control over these ranking factors. Off-page optimization is primarily concerned with link building for SEO purposes. Off-page search engine optimization is a lengthy and time-consuming practice. It entails obtaining backlinks to your website from authoritative websites, social media platforms, and social bookmarking sites. Off-page factors contribute to the improvement of rankings in the context. Contrary to popular belief, off-page optimization is about more than acquiring links. There are numerous techniques that are used to offer your website venture a competitive edge. Off-page SEO can take years to complete, gradually improving your site’s domain overall score in the eyes of Google and Bing. Many industry experts believe that external optimization is even more critical than inner or on-page SEO. However, users believe that both are necessary for effective SEO promotion. Off-page SEO is not limited to but includes the following two types.

•         White Hat SEO
•         Black Hat SEO
•         Gray Hat SEO

1. White Hat SEO

White hat SEO is when you use techniques that are aimed at people instead of search engines. You should use the White hat SEO because it’s very efficient for what you’re writing. Because content creators who follow Google’s rules and compose their content that way get more website traffic. So, as you all know, Google always changes its algorithm. So if you don’t make your content look good in Google’s eyes, you’ll lose a lot of money. When Google alters its algorithm in the future, you must always follow Google’s guidelines. That way, when Google does that, you’ll be ready. No harm will come to your site, and your search engine rankings won’t fall either.

2. Black Hat SEO

Black hat SEO is when people try to get better search engine rankings by breaking the rules. Black hat SEO only cares about search results but not so much about people. People that work with white hat SEO do wonderful work for their online sites, but people working with black hat SEO do negative things for their online sites. Black hat SEO is used by people who want a quick turnaround on their webpage, instead of a solid investment in their site. Several black hat SEO strategies include keyword stuffing, link farming, hidden text and links, and blog content spamming. Using black hat SEO could lead to your webpage being blocked from a search service and being de-indexed as a punishment for using unethical methods.

3. Gray Hat SEO

Based on the word, gray hat SEO lies somewhere in the middle of black and white hat SEO. They are called “gray hats” because their methods aren’t clear and don’t follow the rules that search engines put out. It’s important for marketers to keep an eye on SEO trends because some of the tactics aren’t very good and it will probably become worse.

The following table illustrates the differences between White Hat and Black Hat SEO activities.

White Hat SEO	Black Hat SEO
Strategic keyword placement	Hidden keywords
Appropriate link building	Cloaking
Quality content	Spinning
Keyword analysis	Keyword packing

Website Traffic Optimization, Some Off-Page SEO techniques

1. Carry Out Blog Commenting

Blog commenting is indeed a way to show your thoughts on a specific topic that has been authored by a blogger or internet site owner. So, after you’ve read the blogger’s article, you can join the discussion on their website. It aids in the establishment of a healthy dialogue between such a publisher and a reader. However, keep in mind that you should never spam while commenting. So, focus on finding a blog that allows comments and expresses your thoughts on the subject to the site admin or blogger. However, keep in mind that most blog comments are No Follow, with only a few websites providing Do-Follow links.

2. Execute Directory Submission

In SEO, directory submission refers to the process by which site operators submit their websites to various online directories in order to generate backlinks. The submission is just a method of developing off-page SEO. Submissions to directories are divided into three categories:

• Directory Submissions for a Fee for connecting websites to other websites, some database websites charge a submission fee. The directory owner typically approves submissions within 24 hours.
• Also, there are free directory submissions to consider for website owners. In this particular instance, there is no assurance that the submission will be approved by the directory administrator.
• Submissions that are reciprocal. In return for having your website approved, you must add a link to it. When an owner of the site stimulates their database link, the link is approved by the directory administrator.

Off-page SEO relies heavily on directory submissions. They can direct website traffic to the site and improve SEO by supplying backlinks. Those backlinks should, of course, be relevant and of high quality.

3. Perform Social Bookmarking

Another Off-Page SEO Technique you can use is social bookmarking. It is also known as backlinks. Some social bookmarking sites to consider are Listly, Pinterest, Mix, Pearlestree, Deviantart, Xing, and many more.

4. Perform Keyword Analysis

Do proper keyword analysis for both on-page as well as off-page SEO. There is a lot of tough competition on the web, as we all know. If you tried to rank for only a short word, it would be challenging for you. So, choose a long, low-competition long-tail keyword with a lot of search volume. This will help you get to the top quickly. In order to do keyword research, there are a lot of tools you can use, like Answer the public tool, Google Keyword Planner, Ubersuggest, and more. These tools are free of charge.

5. Try to Gain Endorsements From Influencers

An outreach endorser can help you get links. This is also part of white hat SEO. In this method, you have to try to get the influencer to link to you in a good way. To look for people who do have internet sites and also blog sites in your field, reach out to people who own them. One great link in your field would be like a boost for your webpage as well as website. It would help it get going.

6. Research On Your Competitors

Identifying your competitors, assessing their strengths and weaknesses, and assessing their strengths and weaknesses is vital. Assessing their products and services are also part of competitive research. Use tools including Ahrefs and Semrush to look at your competitors’ backlinks. Try to figure out how they are getting backlinks through good research and come up with a good plan to use it.

Ending Remarks

Getting ample and continuous website traffic streams is both easy as well as tough at the same time. As an owner of a new internet blog site, you must abide by all the terms and conditions bestowed upon you. You need to be thoughtful while following certain SEO approaches and avoid any shortcuts. Falling for shortcuts may result in your hard work getting lost in the echoes. However, if you are relevant and persistent in your SEO efforts, Google as well as other search engines will ultimately reward you with the ultimately desirable, top position in search engines. If you simply need affordable organic website traffic that comes from search engines you could order on our website and get the best discount from us.